Amy Wilkinson wanted to find out how some people turn ideas into enterprises that endure. Why do some people succeed when so many others fail? Five years and 200 interviews later, she has uncovered “The Creator’s Code,” six essential skills that turn small notions into big companies.
Amy Wilkinson wanted to find out how some people turn ideas into enterprises that endure. Why do some people succeed when so many others fail? Five years and 200 interviews later, she has uncovered “The Creator’s Code,” six essential skills that turn small notions into big companies. From the creators of companies as diverse as Yelp, Chobani, and Zipcar, she discovered the commonalities that underlie entrepreneurial success. According to her research, It turns out that creators are not born that way… they work at it. Her book details the fundamental skills that can be learned, practiced and passed on. That’s the focus of this edition of Wilson Center NOW.
