Jamala's victory at the 2016 Eurovision Song Contest reminded the Ukrainian political class of the critical role arts and culture play in foreign relations and their unique ability to promote national interests. Ukraine’s culture holds tremendous potential to counteract what many perceive as a growing “Ukraine fatigue” in the West. To what extent do Ukraine's political and economic elites grasp this possibility and have a strategy? The speakers will discuss how to develop Ukraine's “soft power” in light of existing economic constraints and informational challenges.  The panel will be followed by a reception celebrating the exhibition of Victor Sydorenko's photos, statues, and video works.