Professional Affiliation

Director, Brand, Marketing & Global Communications, Arab Barometer

Expert Bio

Aseel Alayi is the Director of Brand, Marketing and Global Communications at Arab Barometer. She has been a part of the research network since January 2018.  She is responsible for developing and executing communication strategies and outreach campaigns that support AB’s goals and priorities. She leads the media relationship management and advises on reputation management and crisis communications. Prior to joining AB, Aseel developed, produced, and managed international productions of current affairs shows, documentary series, and digital content at the Middle East Broadcasting Network (MBN) for nearly a decade. Aseel is an avid supporter of gender equality and women’s empowerment with a passion for elevating the voice of Middle Eastern women in media and the public sphere. She is currently pursuing a Master of Arts in Political Psychology at Arizona State University.