Soft Power Amidst Great Power Competition
As the contours of a renewed era of competition between great powers become more clear, soft power has emerged as an increasingly significant measure of national might. Yet soft power is not as amorphous and undefinable as was once believed. A country’s ability to attract and influence can be measured, damaged, and strengthened.
In this report, Wilson Center Fellow Irene Wu discusses why soft power matters more today than ever, and how to measure its influence on broader considerations of global geopolitics.
Click here to read the report or click here to explore a data visualization on measuring soft power by Irene Wu.
Soft Power Amidst Great Pow... by The Wilson Center on Scribd
About the Author
Irene Wu
Adjunct Professor, Communications, Culture and Technology Program, Georgetown University
Indo-Pacific Program
The Indo-Pacific Program promotes policy debate and intellectual discussions on US interests in the Asia-Pacific as well as political, economic, security, and social issues relating to the world’s most populous and economically dynamic region. Read more
Kissinger Institute on China and the United States
The Kissinger Institute works to ensure that China policy serves American long-term interests and is founded in understanding of historical and cultural factors in bilateral relations and in accurate assessment of the aspirations of China’s government and people. Read more
