Patricia Campos Mello: On the other hand, I think there is a lot of homework for Brazilian government to do regarding, of course, the environment. Right now, inside the Brazilian government there is a perception that the problem with the environment is not that we are having record numbers of fires and deforestation. No, it’s a communications problem, it’s a PR problem […] and they have to show people that actually our environmental policy is really good. […] So, this is going to have to change because the constituency of Vice President Biden and the Democrats, they are going to be asking for—or demanding—some action. And we heard this in the [first U.S. presidential] debate, I mean it was one of the only countries that was mentioned—[it] was Brazil, Russia, and China. And Brazil specifically about the Amazon, and the destruction of Amazon. It’s not going to be effective, if they are still in this denial attitude, to say ‘it’s just a communications problem.’
Brian Winter: The Amazon issue in particular crosses over from the realm of the foreign policy experts and into our domestic politics, and I know of no other way to say this than to say if AOC starts tweeting about Bolsonaro, the relationship will be in trouble and it’s not difficult to imagine that happening—but a lot of that will be in the Brazilian government’s hands if it comes to that. […] If the Brazil subject jumps from the foreign policy people to the domestic policy people and if it becomes a passion topic for the Democratic Party rank and file, and for Americans at large, all bets are off.
Brian Winter: Bolsonaro administration’s first reaction when this huge crisis because of the Amazon first exploded in their laps back in August of last year was to be very defensive, was to say that there was no real problem, was to lash out at globalists and the protectionists in Europe who they said were using the Amazon as a cudgel for their own interests […]. Since then, their posture has changed, some of the rhetoric has changed, there’s tens of thousands of Brazilian troops in the Amazon now with the goal of tamping down some of these fires. This year, though, has been another bad year.
Brian Winter: I think that it will always be true that the most effective pressure on the Bolsonaro government will come from the inside—the agribusiness lobby—as opposed to the outside, because you know, frankly, all politics are domestic, and if you dig into the polling, one of the areas where Bolsonaro has the strongest approval rating is in his handling of the Amazon and the environment.
Patricia Campos Mello: We are seeing a growing movement among agribusiness leadership that realizes that this is going end up being really bad for business. The Bolsonaro government usually, and this is part of the military approach, they say this is foreign agents trying to interfere with Brazilian sovereignty and there is all this conspiracy about the Amazon—and this comes from years and years, from the military dictatorship. But the agribusiness sector, and especially the Minister of Agriculture Teresa Christina, they have a much more pragmatic understanding of the situation. And they know that yes, there are some foreign interests, you have the agricultural sector in other countries in the European Union, [such as] France, that are protectionists, and they see a vulnerability if Brazil continues to have this approach to environmental policy and these horrible figures on deforestation and fires. [… But] I do think that we have seen, for instance, big agriculture or even meat processing plants like Marfrig and JBS getting together with the World Wildlife Fund, for instance, and [they] say, you know, we want to distance ourselves from this because this is bad for business.
Ricardo Mendes: The financial sector has also been engaging on this topic, the main Brazilian banks, and international banks that operate in Brazil have also been putting pressure on this specific thing—but just to say a few words here, I think Bolsonaro has proven to be a very pragmatic politician. We have been noticing the way he is building his support bases in Congress and how he has shifted completely from one direction to another on specific issues. I mean, as long as it is a PR issue, they will be willing to do anything, they will be willing to even replace the minister of environment or maybe merge the Ministry of Environment with the Ministry of Agriculture. I really see these things happening as we move forward. However, I think there will be two problems that will be much harder to deal with […]: the mindset these people have of the Amazon specifically—they believe the Amazon is a region to be developed—and the way they perceive this development somehow related to models that were built in the 1970s. It's not just a PR problem, it’s not something that will go away [by] replacing the ministers, it’s not something that will go away just by controlling the fires, it’s a different mindset on what needs to be done with the Amazon.