How the US Trade and Development Agency Advances American Economic Leadership

WISC Director Mark Kennedy interviews Enoh Ebong, Director of the US Trade and Development Agency (USTDA). They discuss how for every dollar USTDA programs, it generates an average of $136 in US exports, how USTDA staff on the ground and reverse trade missions connect US exporters with needs; the importance of engaging in the early stages of a project when design choices and technology options are determined; USTDA’s role in funding feasibility studies, technical assistance and pilot projects; and collaborating with others to succeed amidst competition for the most important projects.